Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. Uncover where K-Pop has made its mark globally and where its biggest audience lies. I swear by Hypebot every morning over breakfast., Hypebot is the most focused music business centric resource we have., One Little Indian, Downtown Marketing & KCRW-FM. Following the US, there are 31 respondents from Europe and 28 from Canada. An Analysis of Country Music Lyrics, Part 1: What More Country Songwriters Means for Country Music Lyrics, How Crash Adams Leveraged YouTube Shorts to Supercharge Their Growth. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. In Korea, Kpop (both male and female groups) are largely made up of female fans. Yes, American BTS ARMY fans, or those anywhere in the world, should not be ignored, but we should also be more cognizant of the reality and sources of K-Pop's current and possible success. This is consistent across both Instagram Followers and YouTube Views. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. 7 Performers Who Created Masterpieces with GarageBand, Festify Uses Spotify To Create Your Dream Music Festival, How To Make Collaborative Playlists On Spotify, Apple Music, Facebook, Instagram Update Music Guidelines and Its Bad News For Live Streams, Music Tech Accelerator Finals: The Place To Be Today #SXSW Or Watch Online, How Much Does A Major Act Get For Playing A Concert? This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. There are of course male fans, but male fans virtually avoid male idol groups. Discover the latest in K-pop music, news, and culture at KPOPSource.com. This is unsurprising given its large multi-cultural population. This insight is also supported by a number of western youtube channels that made K-pop reaction videos in those years. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pop's saturation in these markets. Before we deep diver into our analysis, lets first see how long the respondents have already been familiar with K-pop. It turns out that BTS is the most favorite K-pop group from all countries with the USA as the country that has the highest number of respondents. This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a householdname in many more countries and that they will gradually continue rising even higher," CJ wrote. K-pop fandoms have made headlines for internal challenges of their own to overcome too, including instances of anti-Blackness and widely-discussed cultural appropriation by idols, which have. This is consistent across both Instagram Followers and YouTube Views. You need to sign in so you can join the quiz. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. BTS Universe Story BTS Universe Story is a free-to-play simulation game focused on the world-renowned Kpop band BTS. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. Another data also showed that BTS is one of the most demanding acts in the U.S. compared to other K-Pop groups. (image via Vivid Seats) Vivid Seats also notes . Of course the survey is not representative of "every" BTS fan from around the world, but academics can only dream of getting close to half a million respondents for their research. Although the term includes music of a variety of stylistic origins, it is often associated with so-called K-pop idols. Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genres fanbase. As a Premium user you get access to the detailed source references and background information about this statistic. What do you want to do? [Price List], 5 Steps For Sending The Perfect Demo Submission. While Bieber andBeyoncboth significantly outperformed other artists with similar reach, there are a small number of artists whoare wayout of this range, who massively, epicallyoutpace other artists in their reach neighborhood. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. Its unsurprising to fans that a large percentage of concert attendees are females, with BTS concerts having the highest ratio of girls (96.6%) out of the three groups. Profit from the additional features of your individual account. FYI, this is my first ever data analytics project, so please feel free to put any comments and feedback for me. Ailee | Chuu | EXID | Mamamoo | Oh My Girl | Viviz | Yerin | Yuju, Served by: Proxy/SOF-S4-1/63->c0tb676c (c8ab7c86), loonaverse into the cosmic world & flover garden . It isn't just BTS fans who are this passionate. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. var F14249_sb_requiredFields=new Array();var F14249_sb_validateFields=new Array();F14249_sb_requiredFields.push('F14249_sb_Category');F14249_sb_requiredFields.push('F14249_sb_email');F14249_sb_requiredFields.push('F14249_sb_feedid');F14249_sb_requiredFields.push('F14249_sb_publisherid');F14249_sb_requiredFields.push('F14249_sb_cids');var F14249_sb_fieldcol='#000000';var fbz_F14249_sb_logged=false;function F14249_sb_wait_fn(){try{if(!fbz_F14249_sb_logged){fbz_SmartForm('F14249_sb',feedblitz_full_form);try{s('F14249_sb');}catch(e){};fbz_FitForm('F14249_sb');var F14249_sb_wait_img=fbz_formMetrics(14249,1);fbz$('F14249_sb_wait_img').innerHTML=F14249_sb_wait_img;clearInterval(F14249_sb_wait);fbz_F14249_sb_logged=true;}}catch(e){}} The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. This is a short 5-question survey about the demographics of members of the K- Pop fandom. to incorporate the statistic into your presentation at any time. There's an entire Twitter account -- BTS on Billboard! Interestingly, almost 10% of EXOs concert audience are 30-39 years old, three times the statistic of both SEVENTEENs and BTSs respective 30 year age group concert audiences. K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. English translation: According to this list, Brave Girls had the most male fans buying their album at 88.7%, and STAYC had the most females buying their albums at 76.9%. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. Popularly abbreviated to "K-Pop," Korean artists have initiated a whole new genre of their own with bursts of flamboyant colour . It is no doubt that this industry plays a crucial role in increasing the economic growth of South Korea. When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. Get your K-pop fix at KPOPSource.com - the ultimate destination for all things K-pop! I frequently read academic peer-reviewed pieces making all sorts of claims about K-Pop fandom after dealing with only anywhere between 6 to 20 people. "Popularity of South Korean pop music (K-pop) in the United States in 2019." Mexico Citys large multicultural population of 22 million has led it to become Spotifys largest streaming market, resulting in the adopted moniker the streaming mecca of the world. As such, it also plays a significant role as a Trigger City. (February 25, 2020). This game allows players to create or direct their own stories through the members of the BTS. While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. Finally, heres come the end of this writing. It is credited with producing the first K-pop idol group, H.O.T., in 1996, which established the "SM performance" style that the brand still employs today: a combination of impressive visuals,. When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. (Fans voted by tweeting the hashtag #BTSBBMAs. One of the administrators behindthe BTS on Billboard! Although its not easy for a foreigner to learn the Korean language, this is not a boundary for international fans to learn the Korean language and culture. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. 2. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Dancer at Heart. Unlike whats trending on the internet that shows Blackpink who always races with BTS to beat the record as the fastest video to reach millions of views, it turns out that MONSTA X and EXO are the second most favorite K-pop group and then followed by Blackpink. To use individual functions (e.g., mark statistics as favourites, set Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. The Tulsa . Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. Use Ask Statista Research Service, people who experienced South Korean cultural contents, Original question:
FirstisExo, the nine-member boy band formed in 2012 who have been calledby some "the kings of K-Pop." So even though most countries of Africa have much lower GDP than those of the West and Asia, there's an untapped potential for new customers who contribute to kpop's profits through sheer number of fans rather than individual fan wealth like SEA. The Western Hemisphere: K-Pop Consumption and Engagement. K-pop fans are willing to utilise this "fan economy" to boost social media metrics for their idols, influence social issues and impact the economy in real ways. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. You must be a member in order to leave a comment. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. Don't miss out on the latest news and updates from your favorite artists, and connect with a community of K-pop fans from around the world. Mamamoo arent on that list, but I know they have more female listeners too. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. First thing first, well see the demography of the surveys respondents. Figure 7: How long have you been a K-pop fan? Next Big Sound data scientist Shannon Hughesand designerAnabelle Zee contributed to this report. February 25, 2020. Profit from the additional features of your individual account. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. In addition, K-Pop's openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. Other East Asian countries have a somewhat misleading representation within this data. On September 9th, statistics have been disclosed, showing both the genders and age groups of fans attending SEVENTEEN, BTS and EXO concerts. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. A Data Analytics Enthusiast | Aerospace Engineer, fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors, Convert every column name into a more readable version, Clean text-formatted answers by categorizing them into several categories, Transform multiple answers into binary variables by using the One-Hot Encoding approach. The second goal was to examine the trends in K-Pops expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. Fans cheer as K-Pop group BTS performs in Central Park, May 15, 2019 in New York City. Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. Show publisher information Even among female groups, the vast majority of them are usually female dominated like Itzy, Mamamoo, or Red Velvet. Statista. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEEN's concert audience is comprised of teenagers (aged 10-19), similar to BTS's 67.8% of teenage concert goers. Success! Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEENs concert audience is comprised of teenagers (aged 10-19), similar to BTSs 67.8% of teenage concert goers. But 2017 marked a noted departure whena seven-member boy band from South Koreashook things up, becoming the first K-pop group to reach the top 10 of the Billboard 200 Chart. You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). Tamur Yusifzai is Chartmetrics Product Manager, and he loves the space where tech and music collide. Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. Tentu, hal ini belum bisa dikonfirmasi. [Online]. In addition, K-Pops openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. We believe this is something, AT&T SportsNet, Another Regional Sports Network, Could Be Declaring Bankruptcy This Month, Apple TV+ Is Looking Into Streaming More Live Sports, Megyn Kelly Mocks NBCs Savannah Guthrie For Getting Covid: Shes Had All The Vaccines And Boosters, CNN Hits 10-Year Low As Fox News Glides To Victory In Cable News Ratings. Over the past two months, Swift averaged around 91,000 Twitter mentions per week. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. Spanish tracks and collaborated with local artists. K-Pop artists are now cracking the Billboard 100, collaborating with US superstars, and selling out stadiums. K-pop popularity in the U.S. 2019 Published by Statista Research Department , Feb 28, 2022 According to a survey conducted in the United States in 2019, around 29.4 percent of respondents. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pops saturation in these markets. "Popularity of South Korean Pop Music (K-pop) Worldwide in 2021. Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. [GIVEAWAY] Win VVVIP tickets to PIXY's 'KARMA IS A B 2023 USA TOUR!'. In, Korean Foundation for International Cultural Exchange. "Popularity of South Korean Pop Music (K-pop) in The United States in 2019. At other times,many of their daily efforts are focused on keeping upsocial media engagement to maintain their strong positions on social media-driven Billboard charts. account, CJ, says that there is a team of seven people who run the BTS on Billboard! We at Brandwatch love data, K-pop, and we definitely love BTS. This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. Warner Bros. 2007 - 2023 6Theory Media, LLC. However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. Fans recently crowdfunded around 3 million baht (around $95,000) to . As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. To do this, we looked at the Top 200 K-Pop artists in terms of Spotify Monthly Listeners, although we excluded BTS and Blackpink from our analysis due to their outlier status as global megastars. Register in seconds and access exclusive features. This is all to say that K-pop fans like the BTS Army are aware of a notable shift in charts in the streaming age: The more data savvy and proactive your fans are, the more power they have to. In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). A Medium publication sharing concepts, ideas and codes. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pops preferred demographics. So, other than TWICE and IZ*ONE, everyone else has mostly female listeners. In the past week, they sawover 24million, more than 14,000 times what's expected. Halaman Selanjutnya. Jakarta, Bangkok, and Quezon city posted performance in lock with one another, while Taipei proved to be the weakest performer. Nationwide, nearly 2 out of 3 (63%) people between 13 and 49 have heard of the terms "K-pop" or "Korean Pop." While awareness was highest among Gen Z (teens 13-17) and Millennials (Adults 18-34), nearly half of all Gen Xers (adults 35-49) are aware of K-pop, showing that this body of music is making an impact across all ages. "Popularity of South Korean pop music (K-pop) worldwide in 2021." Top North and South American Cities for K-Pop. Througha proactive, data-driven approach to growing their audience. How Many Spotify Streams Are Necessary To Live Above The Poverty Line? These trends are unsurprising for several reasons. They appoint South Korean stars as brand ambassadors . Hope it can give you helpful insights or interesting facts about K-pop. If you are an admin, please authenticate by logging in again. Check your email for magic link to sign-in. 1. A paid subscription is required for full access. Many times as an adult kpop fan you'll realize that most fans are just little girls blinded by the image that idols portray. BTS ARMY in their 30s or 40s only totaled 4.24 percent and 2.02 percent respectively. Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. The K-pop fans of America are disproportionately young, female, and multicultural the demographic of the future. Participation is voluntary and all information is confidential. As we will explore in depth throughout this post, much of the global success of K-Pop stems from how it appeals to a broad array of listeners via catchy music, wholesome themes, attractive idols, and exciting dance routines, thus allowing it to easily translate across cultures. (2020). This is a BETA experience. Like to Laugh. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. (Normal here means they fall between the two red outer lines in the graph above.) However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. This is to be expected given the size, diversity, and cosmopolitanism of these two cities. Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent)Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. Without any further ado, please enjoy this article. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. You need at least a Starter Account to use this feature. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genre's fanbase. Get full access to all features within our Business Solutions. This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. To use individual functions (e.g., mark statistics as favourites, set In 2019, that number is 39%, with the percentage of fans aged 24-35 growing from 16% to 27% of those searching for tickets to see BTS on Vivid Seats. There are also historical and economic ties with the region. The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and there's always more to discover. Because most of kpop fans are tweens and teens. Out here they are younger than the age guidelines, which is 13- and there are people in their 80's or maybe even older. So, whats the most favorite K-pop group based on this survey? Male idol groups are usually like 95%+ women. K-pop fans deploy their networks and social media clout to consistently raise awareness of charitable causes, sharing resources across the globe to make the world a better place. 3. Above is a general representation of how the hundreds of thousands of artists on Next Big Sound fall in engagement vs. reach. In addition, regardless of the fans demographic such as religion . Korean Foundation for International Cultural Exchange. They'refollowed closely by BTS, who have a Twitter audience that's about five times the size of Exo's. K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. Recently, Aladin Music gathered up the data of their online customers who purchased albums from the website and listed up the ratio of female and male fans who purchased girl idolalbums. Available: https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/, Popularity of South Korean pop music (K-pop) worldwide in 2021, Available to download in PNG, PDF, XLS format, Music industry sales revenue South Korea 2014-2020, Reasons for K-pop popularity worldwide 2021, Favorite South Korean singers and groups worldwide 2021, Popular music genres South Korea 2021, by country, Monthly spending on K-pop worldwide 2018-2021, Monthly time spent on K-pop worldwide 2021, by country, Popular online music services for K-pop worldwide 2021, K-pop female artist album sales share in South Korea 2022, Sales revenue of HYBE's main subsidiaries 2021, by subsidiary, HYBE sales revenue South Korea 2021, by category, Most popular videos on HYBE LABELS YouTube channel 2023, K-pop male artist album sales share South Korea 2022, Leading boy group/band digital singles on the Circle Digital Chart South Korea 2022, Number of songwriting credits in South Korea 2013-2022, by BTS member, Most followed K-pop artists on Instagram South Korea 2022, by follower count, Most followed K-pop artists on Twitter South Korea 2023, by follower count, Main K-pop artists on TikTok in South Korea 2022, by followers, Most followed K-pop artists on Spotify South Korea 2022, by follower count, Most followed K-pop artists on YouTube South Korea 2022, by subscriber count, Amount of Billboard Music Award nominations and wins by BTS in South Korea 2017-2022, Number of American Music Awards wins by BTS 2018-2022, Number of MTV Video Music Awards wins by BTS in South Korea 2019-2022, Number of Melon Music Awards wins by BTS in South Korea 2013-2021, Number of Golden Disc Awards wins by BTS in South Korea 2014-2022, Gaon Music Chart Award wins by BTS in South Korea 2013-2021, Number of Korean Music Awards wins by BTS in South Korea 2018-2022, Reasons for K-pop popularity in the UAE 2017, Reasons for K-pop popularity in Malaysia 2017, Reasons for K-pop popularity in Thailand 2017, Reasons for K-pop popularity in South Africa 2017, Popularity K-pop genres in Indonesia 2017, Opinions on accessibility of K-pop contents in the UK 2017, Reasons for K-pop popularity in Taiwan 2017, Cafe industry and coffee drinkers in South Korea, Find your information in our database containing over 20,000 reports, K-pop entertainment company with the highest sales revenue.
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