Business Solutions including all features. Without this postponement, NASCAR's average viewership is up 3% in 2020. The sport has seen two major boosts for the 2022 season. The NASCAR Cup Series rolls into the Mid-Atlantic to take on the Monster Mile on Sunday. From the Aug. 22 Michigan race to Sept. 26s Las Vegas playoff race, Cup Series races saw six consecutive weeks of year-over-year viewership increases, the longest streak since 2011. From an ad sales perspective: Ad Sales for Fox completely sold out every single ad unit on big Fox or FS1 throughout all of 2021. The good news for us is we have all the data from how midweek races performed versus how we perform on a Sunday against the NFL. It is and it will be a balancing act for us in the industry in 2023 to get that distribution mix right because were not going to have all of our races on broadcast, were not going to have all of our races on over the top platforms, we will be somewhere in between. If we go back to 2013, there was a hot market for sports cable channels and NASCAR was the beneficiary of that hot market. So that's a positive viewership increase of 2%. Delaware is in its third year with just one . So to the extent that its us and NFL in the same company from a stability perspective, I think thats something that we can be proud of. Year-over-year viewership this season has been down every step of the way. "Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers)." They did not find their way into the 2022 schedule. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. So from 2018 to 2021, and Im projecting lets say what was a projected flat number for Phoenix, will be around a decline of 7 percent. The trajectory is good. The NASCAR Cup Series race at Las Vegas is down slightly from late February race in 2021. NBC did the best with what it was given, really, but there were few compelling storylines. Obviously, NASCAR would like to see growth, but looking at the numbers, is NASCAR pleased with where its at right now? However, NASCAR has been taking major strides as the on-track product is improving, the schedule is being changed, bold decisions are being made, and communication between each party is better. There is a lot of tradition in these race lengths. With that, here's what you need to know about this year's Cup Series race at Dover, including start time and broadcast information. The fact that were as bullish as we are about our positioning in 2022 going into 2023, that is real. Certainly, theres not a lot of sports properties that are on our scale that can tell that story. To say that 2022 is important would be an understatement because its our audition year for the rights deal in 2023. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. That metric is down 16% over the last 24 months. It's peak viewership was 10.1 million viewers. Do your television partners, NBC and Fox, have the same viewpoint in regards to your television ratings? Compared to all other sports, the curve is in on the uptrend, but on its own graph, the curve is on the downtrend. In todays world TV ratings arent the big deal they once were nor the only thing that matters. When combined, it shows that NASCAR is in a pretty good place. NASCAR scraped bottom. It has slowly grown, winning the hearts of many and keeping them glued to the screen until the action is done. The Great Recession that swept across the landscape starting in 2008 changed everything. I think were really well-positioned both today and going into the rights discussion in 2023. ET (Jasen Vinlove / USA Today), NBCSN is shutting down at the end of 2021. You need at least a Starter Account to use this feature. Now, NASCAR might say, Well, 3.759 million for a race in November, even if it is half as much as four years ago, is more than 0.000 viewers for no race. And ratings are slightly better overall when you include the Fox half, which is better than another plunge, as in 2018. So if you look at where we were in 2021 from a viewership perspective, where were going to net out versus 2019, were actually flat from a viewership perspective if you take out the Daytona 500. NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. Please do not hesitate to contact me. Nielsen is still a big part of the media landscape. I do think its fair to think about a race length that was typically 500 miles and are we holding the attention span of a younger demo before a 500-mile race. The media landscape has evolved over the course of the last eight years. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. The NASCAR Trucks Series averaged 627,000 viewers for 23 races across FOX and FS1 in 2022, +5% from 599,000 viewers for 22 races in 2021 TV Ratings - Martinsville November 1, 2022 Adam Stern from Sports Business Journal reports that NBC earned a 1.52 rating with 2.541 million viewers for Sunday's Championship 4 cutoff race at Martinsville Speedway (Photo by Chris Graythen/Getty Images). This includes the total viewership, the percentage being up or down compared to last year, and extra information that can range from unfortunate circumstances for television coverage to the household share. How critical is it for NASCAR to have a good 2022 in terms of viewership as you look ahead to negotiating the next TV contract? It was not a great race. The sport mishandled the on-track racing by introducing the 550 horsepower package which caused the fanbase to lose trust. In 2013, the sport averaged 16.65 million viewers in the Daytona 500 which is now halfway through something that is not pleasing. Now, in large numbers, races and games are being watched on cell phones, computers and other mobile devices. It does not include any additional numbers from the networks. I think that an answer that I would give you today in 2021 probably isnt going to hold up in terms of where the world is in 2023. Because that race is so large from a viewership perspective, youre talking about nine million viewers. NASCARs ratings have been a topic of conversation for countless seasons as the viewership is not like it was during the sports golden age. Nielsen slowly began to develop ways to measure who was watching what, and how. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota, celebrates after [+] winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. Related: NASCAR intends to continue the charter system beyond 2024. Both Fox and NBC have shown that they will bring the stars of yesterday into the booth today and they will invest where they need to invest to have the star power of our sport. Social impressions, social following, a positive buzz of our sport, which is measured by third parties, like at YouGov is up 2.5 X over the course of the last two to three years.. June 16, 2022. But just like the 2022 race at Dover Motor Speedway, weather could . The event was up 5% compared to last year at 4.336 million average viewers on FOX. A paid subscription is required for full access. Comparing those championship viewer numbers with NASCAR's biggest race of the year and it's even more troubling. Brilliant. April 29, 2023 at 3:55 PM. Currently, you are using a shared account. Is that directly because of television and trying to capture more viewers? Viewership of the NASCAR Cup Series increased by six percent since last year, from an average of 3.48 million to 3.7 million viewers. From the Aug. 22 Michigan race to Sept. 26s Las Vegas playoff race, Cup Series races saw six consecutive weeks of year-over-year viewership increases, the longest streak since 2011. LOS ANGELES, CA - MARCH 14: (L-R) Brian Herbst, NASCAR managing director, broadcasting, Scott [+] Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. Steve Phelps, NASCARs president, had an interesting comment when he spoke to reporters, saying that NASCAR is the most stable sports property on television since 2018. And then, we run almost all the way through November with only one off weekend in 2022. According to the source, the NASCAR Cup Series season in 2022 averaged 3.7 million viewers. These numbers were slightly lower compared to the 2019 Daytona 500, where they recorded a viewership of 9.17 million. Herbst is tasked with putting the puzzle pieces together made all the more challenging because NASCARs current contracts with Fox Sports and NBC Sports expire at the end of the 2024 season, setting up pivotal rights negotiations that will begin in the spring of 2023, shaping NASCARs direction in both the short and long term. Published by Statista Research Department , Dec 8, 2022. . (2022). After years of decreasing numbers, a boost in viewership is very positive. What is the sweet spot for how long a race should be from a television perspective? And because of the changes weve made as an industry that allows for the scheduling innovation that weve had over the last two or three years, our case to the networks for those network windows is a little bit more palatable. The Chicago Street Course and North Wilkesboro Speedways return should really give even more attention to the sport. But because were delivering 3 million viewers on a typical Sunday, and youre probably getting 50,000 to 60,000 people in the stands, the way we look at that is were simply trying to deliver our content and our product to the most amount of eyeballs possible. Sundays NASCAR Cup Series race from Talladega averaged a 2.6 rating and 4.55 million viewers on FOX, flat in ratings and up 5% in viewership from last year (2.6, 4.34M). NBC was up from an advertising perspective; it has been years since that has been the case. Bristol Dirt, another tentpole event that we expected big things from in 2021 and expect big things in 2022, was also rain-impacted and pushed to Monday afternoon for a 4 p.m. The lead-in ARCA race drew a 0.34 and 522,000, down slightly year-over-year (0.35, 532K). Most Super Bowl wins by NFL team 1967-2023, Average ticket price in the NFL by team 2021, FIFA World Ranking: top male soccer teams 2022, Athletic footwear global market share by company 2015, Health & Fitness Clubs - Statistics & Facts, Sporting goods industry in the U.S. - statistics & facts, Profit from additional features with an Employee Account. The other scenario that we could do is run midweek races, which we were forced to do in 2020. Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) [Graph]. Most TV consumption, really all TV consumption of TV of tier one sports properties is down simply because TV consumption just broadly is down. We feel really good about the length of our season. Thursday's opening round of the NFL Draft averaged a combined 11.29 million viewers across ESPN (5.62M), ABC (4.11M) and NFL Network (1.56M), up 13% from last year (10.03M). And, obviously, the network window is increasing as well. While Nielsen was undergoing its transformation other smaller agencies stepped into fill the void. Are you as bullish? Be the first one to comment on this story. To use individual functions (e.g., mark statistics as favourites, set Where ESPN+ or Peacock are today from a subs perspective versus where they will be in two years, it may change that calculus. There were slight improvements from last years, however, which had a viewership of 4.24 million and a rating of 2.5. You hear often it should be around three hours. There is only up to go from here and that is a good thing. Last year, Indys start time was 1 p.m. He is a veteran sports reporter, having covered the NBA, NFL, Major League Baseball, college basketball, college football, NASCAR, IndyCar and sports business for several outlets. For instance, on the TV side, there are fewer advertising pods that you can pack into that type of race length. (Nielsen estimates from ShowBuzz Daily 4.25). So too did Denny Hamlin. With four consecutive racing weekends down the line, analysis shows the four events have been the most-watched sporting events across the United States. The rain-delayed 2021 Daytona 500 had a 2.8 rating and 4.83 million viewers, marking the lowest rated and least-watched edition of the race. However, based on the total viewership above, the 2022 season appears to be showing signs of NASCAR going in the right direction. The most important key figures provide you with a compact summary of the topic of "NASCAR" and take you straight to the corresponding statistics. If the sport starts rotating the tracks within the playoffs, including the championship event, it would be surprising to not see a boost in numbers. I think probably too early to tell. Subscribe to The Athletic for in-depth coverage of your favorite players, teams, leagues and clubs. Statista. Compared to 2019s finale from Homestead, ratings were down 13 percent (from a 2.2 rating) and viewership down 14 percent (from 3.74 million). As a Premium user you get access to the detailed source references and background information about this statistic. This years Auto Club 500 averaged 4.32 million in that post-Daytona slot. However, the 2022 season represented very notable numbers. (The 2023 Martinsville audience was larger, but that was entirely due to last year's race being on a Saturday.) Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. The same race last year attracted 4.154 million viewers, and the 2017 race drew 4.662 million both of which had established respective viewership lows for the 36th and final race of the too-dang-long Cup season. The 2013 Daytona 500 that was because of Danica Patrick. This marks the second straight week that NASCAR has been up in viewership. Learn more about how Statista can support your business. This will flip essentially in 2022; 19 races will be on a network and 17 races will be on cable. Which is any sports property, essentially professional sports league, that is about a million viewers or higher on a per event basis or the most stable property in terms of viewership over the course of the last two years, it's possible that we'll be able to be the most stable tier one sports property in terms of sports viewership over the course of those three years, (though) the NFL is off to a very good start. It also ranks as the most-watched NASCAR race of the season outside of the Daytona 500, a distinction usually held by the first post-Daytona race. But excluding the Daytona 500, which was impacted by an hours-long rain delay, viewership (2.866 million average excluding Daytona) is on par with 2020 (2.91 million average) and 2019 (2.871 million average). And Id say our perception as a property has been turned on its head over the last two to three years. Sunday's race in Atlanta, the fifth of the Cup Series schedule, attracted 4.003 million viewers. But because were such a large property, such a scalable property and were delivering these 3 million viewers, if we didnt have later start times we would be down viewership almost every single week. Prior to 2019 ratings are also across NBC and NBCSN. Part of it is just because of the changes in the media environment, those network windows are more important. The race was down 11.9% compared to the first Sunday race on FS1 last season, Share up 9%, largest for Race #2 since 2017, Share up 2%, largest for Daytona 500 since 2016, Second most-watched non-points race since 2016. No longer tied to a box atop the TV or a diary that viewers filled out, the company started to figure out how to report who was watching on TV, on cable, and on streaming platforms. Are you interested in testing our business solutions? To the extent that the platform penetration levels change or the trajectory of those platforms changes between now and then, thats something that we would take a look at. Our intent is to make our content as broadly available to our fans who are watching NASCAR as they are consuming content. That exposure now comes not just from TV, but through streaming platforms, attendance, and even social media. Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million. We couldnt come on any earlier, frankly, so well run the Clash the weekend before the Super Bowl at the L.A. Flat is better than down, but. NASCAR ranked as the first- or second-most viewed sport of the weekend 17 times. So if you can say that it's you and the NFL in terms of stability of your audience. We could shorten the season in terms of the number of races, which would have an impact on industry sponsorship, economics, the number of dates the tracks get, and certainly the size of our TV deal. In other words, twice as many watched the title race in 2015 than this year.
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