All the frames are carbon fiber, and the gravel and road models fit solidly within current design trends that prize features like disc brakes and clearance for wider tires. You think bikes v motos are bad, hell you can get a casio watch for 1000x less than a rolex. I've bought many clothing items from them, trekking boots etc and I was perfectly happy with the price/quality ratio. Cue the cheap-crap jokes. I'd be interested in something like this (depending on where I lived) but it would likely be a third or more mountain bike for me and that seems unlikely. Walmart Launches High-End 'Viathon' Bike Brand - Pinkbike. If nothing else, we've been surviving in this business for decades and we know the "easiest way to make a small fortune" in it a lesson which even the best-heeled outsiders have yet to learn. I wanted to make bikes that I would want to ride, says Spinhirne-Martin. It's well documented in various media outlets. a buddy of mine, bought the g1 gravel bike to keep at his lakehouse (insert dentist joke, he's actually a cpa). Bike is not returnable if damaged or not fit for continued use (Please see Warranty and Crash Replacement policy) ", i wouldnt buy the mountain bike but their gravel offering is interesting for sure at 3k. GearJunkie Copyright 2013 2023. You can race and ride it at the highest Mtb level. Shop our Buy Direct collection for a new ride they'll love! 1. The Viathon website has more specs: https://www.viathonbicycles.com/products/road-bike-r1-105. Yea 10k is a lot for a bike, but its also top tier in the Mtb world. But Viathon is a Walmart corporatenot Waltonproject, intended to expand Walmarts current bike offerings to the specialty market. Movelo Electric Bicycle for Adults 27.5In 350W Mountain Bike with 360Wh Removable Li-Ion Battery-Blue 27.5" Exclusively angular frame Not available 26" 350W Electric Bike for Adults Mountain eBike w 48V Battery Dual Lights Black Not available 26" Hyper Easy Rider Multi-Speed Bike 26" Hyper Easy Rider Men's Cruiser (29) Not available online At least i know enough to tip my waitress. as an example they probably make 100-1000-10000 more of the same model moto as they would for the mtb. There are no whiz-bang spangles for instance, the MTB is a vanilla hardtail. The tire clearances are a bit on the restrictive side as well. All Viathon bikes come with a 2-year warranty. I might consider buying it for the components. Its easier and faster for me to expand our bike offering online than it is to go into stores. The R.1 is a true road racing bike, the G.1 is for gravel and the M.1 hardtail is for cross-country riding. Spinhirne-Martin doesnt need to fret about shipping: he outsources that to industry veteran Richard Wittenberg of Lucidity-Podium Marketing, who has been involved with in-house logistics for brands such as Ridley, Cannondale and Factor. We tested the brand's top-end M.1 Mountain Bike for 6 weeks to gain an. The motorcycle comparison is nothing to do with whether its top spec blaa blaa blaa. I mean, they still have to make the same deals with sram, rockshox, shimano etc. Very glad for your fair judgement and perspective. bicycles $2000 is still steep for an entry level hardtail, especially without at 27.5+ option. Now on to the final word on this carbon fiber crushed rock roller. At least they dont come with pegs. Walmart's first mountain bike offering is a carbon hardtail called the M.1. The writer, Sarah Moore, found the connection when looking up the trademark on the name, which isregistered to Walmart. I would have thought their frame prices would have more closely matched online Chinese carbon frames. Good question, Dan, and one we'll come back to in just a minute. Hi all Thanks for the reviews and updates. Their investments are totally separate from Walmart even though Steuart is on the main Walmart board.. Explore, search and compare thousands of the world's best mountain bikes here on Mountain Bike Database. Certainly Viathon's not to that point yet, but time will tell. WHO WOULD HAVE THOUGHT? Unfortunately, your shopping bag is empty. But it is building out a platform not just with more and better bikes, but with video and editorial support. Viathon was his idea, springing from his background as a former pro rider, a one-time USA Cycling team mechanic and latterly a web commerce geek with Backcountry.com and before that Competitivecyclist.com. When flexing the wheels on hard pedaling, I get some rubbing which viathon attributed to spokes being out of tension, but the clearance is ridiculously minimal. That bit of information, incidentally, is not something youll find on Viathons website. See how long we last Shimano Consolidates Entry- to Mid-Level Groupsets With New CUES Drivetrains, Opinion: Five Things The Bike Industry Could Do Better, Throwback Thursday: A Brief History of Direct Mount Derailleurs, Buying a Bike From a Shop Versus Buying Online, DH Bike Review: Canfield's Jedi Masters Rough Terrain, Review: Mythos 3D-Printed Titanium Stem is My Kind of Excess, DH Bike Review: Orange 279 - A Staple of British Downhill Racing, www.singletracks.com/blog/mtb-gear/first-ride-review-deciphering-the-viathon-m1-hardtail-mtb, www.outsideonline.com/2295486/single-track-minds, www.diycarbonbikes.com/collections/hardtailframes. @roma258: It's a catch 22. The parts kits feature quality components from premium suppliers like Fizik, Hed, and Zipp, and the pricing is competitive with a number of brands. Wed like to see fork mounts for extra water bottles, for instance. In Europe there's this large French sports goods chain called Decathlon. Viathon is hitting the market with three model families. Walmart are best known for their $300-$500 bikes that. If successful, Viathon can be rolled out widely, claimed Spinhirne-Martin. Needs another $ 1,000 price drop still. "With Walmart's reach, we will create an awareness of the brand.". The multi-tier distribution model of sporting goods companies doesn't help either but it's a reality that's likely not going to change. In effect, the brand is a sortie into a high-end scene, allowing Walmart to test the waters of a rarefied market. Thats a call youll have to make. View specs and technical data for all Viathon Bike Models. Por - 10 junio 2022. We have incredible traffic on our site. Spinhirne-Martin says yes, and reiterated that he wants to grow the bike industry, not put other brands or bike shops out of business. Read Review. For those who dont want to deal with immediate upgrades and want a more compliant bike, I would advise to look elsewhere. 99% of Americans walk into a Walmart store every week. For less. I will also say again that for the extra money, a RedShift ShockStop stem cures that front end issue. Correct that 74 million. Calling all PB keyboard warriors: to the watch forums! Department-store bikes look a lot better than they used to. ummm.I regularly pass the bikes in walmart on my way to the sporting goods section to buy fishing/hunting stuff and I don't know of these $500 walmart bikes you speak of$250 is about the top price going unless yall have some gucci walmarts wherever this story was based? February edition of BikeBiz magazine now available, Pros perspective: Olly Wilkins on DMRs new ODub Bars, MTB clothing brand Dharco aims to expand in Europe, The top five jobs in the bike trade this week 3rd March, German custom bike brand Velo De Ville to launch in UK at The Cycle Show 2023, Ribble Cycles launches new collective of riders, Squire releases its first range of wearable cycle locks, SRAM releases new Force AXS groupset, developed for WorldTour pros. The bikes look fine. And just like any other reality, outsiders ignore ours at their peril. Viathon is a standalone direct-to-consumer brand that, by rights, shouldnt exist. My point is, the greater MTB industry is set to explode, but the issue of entry level cost is still a major concern for people who simply are not willing to dish out >$1000 for a bike, and unfortunately, for anything less than that, you are crippled with lousy geometry, fall-apart components, and a not-so-fun early experience. I'll bet. this will fail big time not just a little. Don't need. It doesnt need to get younger customers. Schedule a free call. Or is the front-end harshness that pronounced? If successful, Viathon can be rolled out widely, claimed Spinhirne-Martin.With the backing of Walmart, we can scale very quickly., Im focusing on the US right now. The value from Viathon is good- not a spectacular deal but decent. ruston city court hours; conventional tillage advantages and disadvantages; texas express lane payment; i can t pass the praxis core writing The GX spec would be tempting if the geometry and looks weren't reminiscent of my 2009 Stumpy hardtail. There's this scales of economy thing you should look into: Compare top end to top end, yeah you can get a budget moto for less than an s works, but that is simply because motos prices increase at a much more exponential rate. FWIW, Ibis quietly raised the price on the DV9 to $1250 about ~6 month ago. VIATHON BICYCLES SPONSORS CAFFEINE AND WATTS CLUB. In effect, Viathon is a pop-up bike brand, and just as quickly as it has appeared it could just as easily disappear again, no skin off Walmarts very large nose. Viathon is for riders who appreciate uncontrived quality, demand craftsmanship but recognize value, who pedal for health yet savor the ride. Good. The bikes themselves, it was agreed, were competently designed and engineered, and marketed by respected industry professionals with big-brand credentials. And I want to get more people on bikes. I have noted that we are not the only ones saying this, for what it is worth. Tapping into the gravel and bikepacking trends is the G.1, with the frameset and 105 options priced identically to the R.1. And the bikes look good! Bike industry seems super healthy (at least outside looking in), coming from the moto world. Although from a bike industry perspective, the geometry is a few years outdated even for a hardtail. Hes also the founder and part owner of Knight Composites. A fine example might be the PRO Discover Carbon Seat Post which we reviewed, but there are others that would do the job well also. Maybe. The Waltons own Moosejaw. And its not as though it was even that expensive to create, at least not in Walmart terms. As it is not a pinnacle that can be reached, it is an ongoing process of always honing, evolving, & refining the way our bikes feel. And then you have a full Dura disc model for 5G. 39w. The Viathon M.1 GX Eagle Carbon Mountain Bike is a mountain bike with a versatile design for better performance anywhere on the trails. Trail systems even in coastal areas are getting so well-built (and relatively easy due to limited elevation, at least on the US east coast) that a lot of people can easily get into the sport if they have a bike. The frame looks eerily similar to a China carbon frame I bought recently for $400 (frame and rigid fork). In 2017, Bonobos was sold to, you guessed it, Walmart. Who makes Viathon frames? Did you have any issues with clearance between the spokes and rival caliper in the front? Walmart takes their terrible gun selection out then adds this ballbuster. So, that limits demand. Viathon, like Bonobos, goes against the fundamental tenets on which Walmart was built. Join Outside+ to get Outside magazine, access to exclusive content, 1,000s of training plans, and more. They tasked a few well known bike designers with creating a new brand. I'm a kiter, and that industry is even worse. Considering the Walmart shopper and what bike theyre on now, the answer is probably yes. Does a rising tide lift all boats? So how much cheaper are these complete builds? The brand is starting with three models: the R1 road bike, the G1 gravel bike, and the M1 29er MTB. Brought on board to run Walmarts online bike sales, he pitched the idea of a standalone brand. Long, low, slack? But what was remarkable about Viathon was the identity of the brand's owner: Walmart. Bike MSRP vs. what people actually pay is a whole nother conversation. Does it seem like a no-brainer to spring for Viathon for people interested in that? Thanks for your site. 3G for Ultegra, double the 105 model. The new G.1 is their top-tier carbon gravel bike, with a loaded spec including Zipp cockpit, Fizik saddle, HED wheels, and SRAM Red electronic shifting. Of course, you can always install a nice, compliant carbon post. Brand manager Zack Spinhirne-Martin doesnt see it that way. Viathon emerged as an interesting consumer-direct brand, under the ownership of Walmart. However; on crushed rock and rough surfaces, the overly-stiff front fork can be a liability when it comes to rider comfort. Why would pile-em-high-sell-em-cheap Walmart be interested in such a high-end part of the bicycle market when the market-dominating retailer is already Americas biggest seller of keenly priced bicycles? Viathons carbon bikes retail online for between $2,300 and $6,000. what happened to viathon bikeshtml5 interactive animation. I think bikes are priced high and I think the margins are higher than in other enterprises. And 2 years ago, the company hired Zach Spinhirne-Martin, a senior buyer at CompetitiveCyclist.com. Note: Viathon sent over the Rival 1 G1 bicycle for test and review at no charge to Riding Gravel. Unbelievable a$$holes, TLDR: "successful family chooses to enjoy their success while remaining frugal to ensure long term multigenerational wealth". Never blame a person, blame a tool, people are never to blame only the tools they choose to use. No mention of any real pertinent specs that you'd expect when buying a bike. The Boundary has the geometry of a road bike with the heart and handling of a trail bike so you can rumble confidently across all kinds of mixed terrain and races. Its a fine balance caused by the nature of disc brake calipers, front wheel spacing, hub flange spacing, and wheel design. Bicycle Shop. Bikes cost more than motos, makes no sense at all. here is a whole range of styles with bikes for children all the way up through adults. A slacker/longer hardtail in the Chameleon/Honzo mold, with carbon frame for $2k might get people looking. The mountain bike is the perfect companion to discover new things off the beaten track. Then theres the idiots who think they can get 1500 for their POS 1988 cr125. No normal business can compete with their strategy. Plus, Viathons graphics are a little bland, in my opinion, the pricing isnt so aggressive that its clearly better than bikes from established brands like Canyon or Giant (or Remot, for that matter), and the product marketing so far feels spare to the point that its pro forma. 2G for 105, 1.5G for a frame. The M1 carbon hardtail, with a SRAM GX Ealge driveterain comes in at a bargain price of $2,200, with the top-level SRAM AXS electronic drivetrain equipped model hitting $6,500. The point is, a Viathon purchase does not include some intangibles that are benefits of buying in a traditional model. A long wheelbase and dropped chainstay design supports wide rubber and rough riding conditions. Viathon Bikes - Walmart.com. He doesnt have a marketing team: he outsources that to Idaho-based Cranktank, the PR and marketing outfit led by Adrian Montgomery, ex of Scott, and Scott Montgomery, ex of both Cannondale and Scott and who is also the current president of Reynolds Cycling. There is certainly a fair amount of seat post extension to work with there., explained Andy T. Hes right too. Stock yz250 is a joke compared to what actual supercross athletes ride. The last time we posted on the Viathon G1 we mentioned that this bike might be the perfect candidate for the Redshift Sports ShockStop Stem. The company's launch includes three bikes: the G1, R1 and M1 for, aptly, gravel, road and mountain biking, respectively. Does REI make their own bikes? Posted Oct 2, 2019, We dentists don't shop at Walmart. As a straight-up road bike, wed have no issues with the Viathon G1. Our Fezzari Bicycle experts are here to help you find the perfect bike. In 2017, Bonobos was sold to, you guessed it, Walmart.Walmart wanted Bonobos because it was a favourite of high-income urban millennials. Writing in 2016, Dunn wrote: Digitally native vertical brands (DNVBs) are maniacally focused on the customer experience and they interact, transact, and story-tell to consumers primarily on the web., Dunn added: The DNVB is born on the internet. It can take 650b wheels with up to 2.1-inch tires, or 700c wheels with up to 51mm tires. Get $1000 off Select Items ViathonBicycles.com w/ Coupon (Activate). VIATHON M.1 MOUNTAIN BIKE PROMO VIDEO: M.1 | XX1 Eagleproduct description: One of the lightest, fastest mountain race machines that money can buy, the top-line M.1 delivers a SRAM XX1 Eagle drivetrain for race-proven, single-ring shifting performance. If they add a similarly specced and priced short or mid travel fs bike, those things will sell like hot cakes. Many people are the same, I guess the rebranding isn't for nothing. milford regional lab franklin, ma. Our gravel, road, and triathlon bikes are designed, tested, and assembled in North America; engineered for performance, and crafted with rider-first geometry. Second, the designers chose to mount a dropper seatpost as standard equipment on the M.1. Years ago a friend of mine bought a carbon fiber Dura Ace bike. It has longer, slacker geometry than its road bike cousin and different tube shaping. Walmarts top-of-the-line M.1 hardtail mountain bike has 120mm travel with RockShox components, Stans wheels, Level Ultimate brakes, and Continental tires. It's very hard to make it and also find decent paying work. An s-works bike off the floor performs at a pro level. We will strive to give our honest thoughts and views throughout. Bike shops could benefit from more riders on more bikes. Waiting for Whole Foods to offer MTBs. Which raises the question who is the brand aiming to reach? Tommaso Sentiero Gravel Bike, Shimano Claris Adventure Bike with Disc Brakes, Extra Wide Tires, Perfect for Road Or Dirt Trail Touring, Matte Black, Red Visit the Tommaso Store 60 ratings | 40 answered questions Price: $844.99 Color: Matte Black/Red Size: Select See more About this item what happened to viathon bikes. Or at least, hasn't happened yet. Its not the products: a three-frame range of MTBs, and gravel and road bikes. Wal-Mart shoppers are not going to spend 3-5 k for a bike! Equipped with a SRAM XO1 Eagle drivetrain that shifts seamlessly, Stans 29 carbon wheels, and an FSA K-force carbon handlebar, this thing was designed to climb. RZC Investments, founded by Tom and Steuart Walton, grandsons of Walmart founder Sam Walton, owns Rapha and part-owns Allied Cycle Works, a high-end bike manufacturer based in Little Rock, Arkansas. Wouldnt be caught dead buying one of their bikes but competition in any industry is a good thing. The crankset was square taper FSA even though Sora was already using HT2 by this time. Unless they are basically making no money on the bikes, I find it hard to see how they could undercut their competition, especially considering the frames themselves don't really often anything out of the ordinary. Could be interesting. Its name is Viathon. Industry watchers may remember the last time Walmart tried to get into the carbon bike game, which as I recall was about ten years ago. This line of thinking reflects a massive gap In understanding about top line Mtb (for example s-works) and the stock YZ250. price sold by type electric assist +. The impetus for Viathon didnt come from Tom and Steuart Walton, avid riders, Walmart heirs responsible for the trail network in Bentonville, Ark., and investors in Rapha and Allied Cycle Works. I built the brand without them knowing about it at all, reveals Spinhirne-Martin. Moto shops are fine with 35% margin where most bike shops wouldnt talk to you without keystone margins (50%). Press J to jump to the feed. Dollar-for-dollar there are other carbon-framed high-end bikes out there that undercut the Viathon offerings. Viathon is a new direct-to-consumer bike brand owned by Walmart that launched this week with a line of carbon bikes that sell between $2,300 and $6,000. Pretty sad that a brand new YZ250 cost thousands less than some of the bikes I come across in the wild. How long do Walmart bikes last? Apt analogy. Thanks to its robust construction, coarse tyre tread, powerful brakes and . And that is the point. All Viathon bikes come with a 2-year warranty. Were partnering with the bike industry to deliver so we dont mess it up, said Spinhirne-Martin. It uses four R12 bearings and everything is held together by the crank's 19mm spindle. And while the bikes may be sold on Walmarts website at some point, theres no mention ofselling in stores, which would put the bikes in front of a broader audience. The bike thats getting the most attention is Viathons new hardtail mountain bike, though Walmart is also launching with road and gravel options. And failing. The bikes will be available to order within weeks. Thats a challenge. A Redshift Sports ShockStop Stem tamed the harsh vibrations coming from the Viathons beefy carbon fork. It does all those things a really good racing bike should do. Now with over twenty years under our belt we know more than ever how important the ride really is. Andy T fitted the ShockStop stem and immediately felt the benefits. Facebook. It just so happened that I have one of these stems to spare so that Andy T could check it out on the Viathon G1 to see if that might tame the harshness of the massive carbon front fork. The parts kits feature quality components from premium suppliers. On its own, Viathon strikes me as a modestly interesting enthusiast brand with some solid, value-oriented bikes that feature industry-standard design and technology. I can build proof of concept and then push over time into stores.. Shoppers will have four build choices per model. its true, For everyone else. I'm seeing an unbranded power meter, but no mention of it. Dave Rome Apr 2020. Whole Foods kinda sells bikes through their shit parent company Amazon. I followed with an opinion column about Viathon's unique formation, business model and value proposition. Walmart thinks so, and the retail juggernaut is betting its customers do too. "We're trying to build a culture, building an education," Jordan said at the introduction. Don't forget to donate a dollar for starving children. Climbing and racing bikes made of carbon are tough enough for tumbles and rough riding. The tires were Schwalbe Lugano which sell around $10 each. Whether this will serve as a "halo product" to introduce more affordable (or approachable) mountain bikes from the brand in the future is yet to be seen. All models are available exclusively at Walmart in-store and online. refresh results with search filters open search menu. They said it's, basically, a pure XC race bike. Viathon M.1 GX Eagle Mountain Bike Review | SRAM GX EagleI was amazed how light this bike was and how well it climbed!Viathon was kind enough to send me over. We highly recommend retaining the original shipping box & protective packaging for future use. So we have the greatest potential to reach a larger subset of the American population than any bike shop, or any other brand, he claims. Sold exclusively through Wiggle and Chain Reaction Cycles. Bayside Women's Cruiser Bike, Rose Gold 1385 Pickup 2-day shipping Best seller $648.00 Hyper Bicycles Electric Bicycle Pedal Assist Mountain, 26 In. Its one of the biggest online merchants in the world, No. The Viathon G1 has been ridden a couple of months now by Andy T, and so we are ready to give the final verdict on this Walmart distributed bike. We don't need a review. Pinterest. Browse. Spesh's Fuse 27.5 comes to mind, costing ~$1200. What is this, a bicycle for ants?? Seems like an easy decision there. (not sure exactly) into building up a mountain bike mecca in Bentonville, Arkansas. There are a lot of reasons why our bikes are so expensive first thought, offerings in multiple sizes. A few things are apparent with Viathon. Bikes come equipped with well-recognized components such as SRAM, Zipp, and Stans' No Tubes, on a good/better/best three-point pricing structure, with all models starting below $2500. Will these bikes be sold in a box and assembled by the owner? Viathon has chosen a RockShox SID RLC with 120mm of travel. Someone in the Walmart family must be a mtb enthusiast as they also fund the Bentonville Arkansas trails which I believe is where their HQ is located.
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